Data Protection Statement of Hoflieferanten Berlin

We appreciate you visiting our websites and we thank you for your interest in our company. Protection of personal data is a very important issue for us. Therefore, the processing of personal data of a data subject, for instance of names, postal or e-mail addresses and phone numbers, is carried out in accordance with the applicable European and national legislation.

If data processing is necessary, but there is no legal basis for such processing, we generally request a consent from the data subject.

In the following chapters, our company Hoflieferanten Berlin - AXICA Kongress- und Tagungszentrum Pariser Platz 3 GmbH (hereinafter called “our company”, “we”, “us” etc.) would like to inform the general public about nature, extent and purpose of the data processed. In this data protection statement the persons concerned shall furthermore be informed of the rights granted to them.

Right of revocation against any consent you may have given for data processing

If the data processing is based on Art. 6 Para. 1 lit. a GDPR, i.e. your express consent, you have the right to revoke this given consent at any time (pursuant to Art. 7 Para. 3 S. 1 GDPR). The respective legal basis on which processing is based can be found in this data protection statement.

The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation (pursuant to Art. 7 Para. 3 S. 2 GDPR).

Right to object to the collection of data in special cases; right to object to direct advertising

IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Definitions

The data protection statement of our company is based on the terms, which the European legislative and regulatory authority uses in the EU General Data Protection Regulation (hereinafter called “GDPR”). Our data protection statement aims to be easy to read and to understand by general public as well as by our customers or business partners. To guarantee this we shall first explain the terms used.

We use in this data protections statement and on our internet homepage, inter alia, following terminology:

Personal data means any information relating to an identified or identifiable natural person ('data subject'). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Data subject means any identified or identifiable natural person whose personal data is processed by the party responsible for the processing.

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

Controller means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Recipient means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

Consent of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

Rights of the data subject

As the party affected by the processing of your data, you may claim certain rights under the GDPR and other relevant data protection regulations. Under the GDPR, you are entitled to claim the following specific rights as the data subject:

Right of access by the data subject

You have the right to request information on the data we hold about you from us at any time. This information includes, but is not limited to, the categories of data we process, the purposes for which it is processed, the source of the data if not collected directly from you, and, if applicable, the recipients with whom we have shared your data. You can obtain a copy of your data from us free of charge. If you require additional copies, we reserve the right to charge you for these copies.

Right to rectification

You have the right to request that we rectify inaccurate data relating to you. We will take appropriate steps to keep the data we store and process on an ongoing basis accurate, complete and current, based on the most up-to-date information available.

Right to erasure

You have the right to request that we erase your data, as long as the legal requirements for this are satisfied. This may be the case under Art. 17 GDPR if:

the data is no longer required for the purposes for which it was collected or otherwise processed;
you withdraw the consent on which data processing is based, and there is no other legal basis for processing;
you lodge an objection to the processing of your data and there are no legitimate reasons for processing, or you object to data processing for direct marketing purposes;
the data was processed unlawfully,
and provided that processing is not required
to ensure compliance with a legal obligation that requires us to process your data especially with regard to statutory retention periods;
to establish, exercise or defend legal claims.

Right to restriction of processing

You have the right to request that we restrict processing of your data if:

you dispute the accuracy of the data – in which case processing may be restricted during the time it takes to verify the accuracy of the data;
processing is unlawful, and you reject erasure of your data, requesting that its usage be restricted instead;
we no longer need your data, but you need it to establish, exercise or defend your rights;
you have lodged an objection to its processing, as long as it is not certain that our legitimate reasons outweigh yours.

Right to data portability

You have the right to request that we transfer your data – if technically possible – to another controller. However, you may only enforce this right if data processing is based on your consent or is necessary for the performance of a contract. Rather than receiving a copy of your data, you may also ask us to submit the data directly to another controller specified by you.

Right to object

You have the right to object to the processing of your data at any time for reasons that arise from your particular situation, as long as data processing is based on your consent, on our legitimate interests or those of a third party. In this case, we will cease to process your data. This does not apply if we can show that there are compelling legitimate grounds for processing that outweigh your interests, or if we need your data for the establishment, exercise or defence of legal claims.

Right to revoke the declaration of consent

You have the right to withdraw your given consent at any time.

Right to lodge a complaint with a supervisory authority

You have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the EU General Data Protection Regulation (GDPR), other data protection laws applicable in the Member States of the European Union or other provisions of a data protection nature. A list of the state data protection officers and their contact details can be found at the following link:

https://www.bfdi.bund.de/DE/Service/Anschriften/anschriften_table.html (in German)

The data protection supervisory authority responsible for us is:

Berlin Commissioner for Data Protection and Freedom of Information

Alt-Moabit 59-61

10555 Berlin

T +49 30 13889-0

M mailbox@datenschutz-berlin.de

Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for processing of personal data, the Art. 6 Para. 1 lit. a GDPR serves as legal basis.

In the processing of personal data required to fulfil a contract of which the data subject is a party, the Art. 6 Para. 1 lit. b GDPR serves as legal basis. This also applies to processing operations required to carry out pre-contractual measures.

Insofar as processing of personal data is required to fulfil a legal obligation to which we are subject, Art. 6 Para. 1 lit. c GDPR serves as legal basis.

If processing is necessary to safeguard the legitimate interests of our company or of a third party, and if the interest, fundamental rights and fundamental freedoms of the data subject do not prevail over the first mentioned interest, Art. 6 Para. 1 lit. f GDPR serves as legal basis for data processing.

Routine deletion and blocking of personal data

The controller processes (in this connection also: stores) the personal data of the data subject only for the period necessary to achieve the purpose of the storage or,

if the processing is required by the European legislative and regulatory authorities, or laid down in another law or regulation to which the controller is liable.

If the purpose of the storage ceases to apply, or if a storage period prescribed by the European directives and regulations or by any other relevant legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

Cooperation with processors and third parties

If we disclose data to other people and companies (processors or third parties) as part of our processing, transmit them to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if the data is transmitted to third parties, as to payment service providers, in accordance with Art. 6 Para. 1 lit. b GDPR for the fulfillment of the contract), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 GDPR.

Microsoft 365 including Outlook and Microsoft 365 Copilot

We use 'Microsoft 365', including Outlook and Microsoft 365 Copilot. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland (hereinafter referred to as 'Microsoft').

Microsoft 365 is a platform for communication, collaboration, calendar management, file storage, document editing and the organisation of business processes. When Microsoft 365 is used, master data, contact data, communication data, content data, email data, file and document contents, appointment and calendar data, contract data, usage data, technical data and metadata may be processed in particular. When Outlook is used, names, email addresses, email content, email attachments, subject lines, sending and receipt times as well as further communication metadata may be processed in particular.

We also use Microsoft 365 Copilot to support our work with Microsoft 365. Depending on its use, configuration and authorisation concept, Microsoft 365 Copilot may process content from Microsoft 365. This may include in particular emails, calendar information, contacts, files, document contents, meeting contents, chat and communication data as well as further information from Microsoft 365. The processing is carried out in particular for searching for information, summarising content, creating and revising texts, preparing workflows and supporting internal organisation. Microsoft 365 Copilot processes content within the framework of the configured authorisation concept and can generally only take into account content to which the respective user is authorised to have access.

Personal data may also be processed in third countries, in particular in the USA. This may be the case in particular in connection with support services, security and error analyses, telemetry, the use of sub-processors or depending on the configuration of individual Microsoft services. In the case of Microsoft 365 Copilot, depending on the settings and availability of functions, individual processing operations, in particular processing by large language models, may also take place outside the EU Data Boundary. For EU and EFTA customers, Microsoft describes the option of so-called Flex Routing, under which LLM inferencing may, under certain conditions, take place outside the EU Data Boundary.

Where personal data are transferred to Microsoft in the USA or processed there, Microsoft bases the transfer of data to the USA on the EU-U.S. Data Privacy Framework of the European Commission. Where Microsoft transfers personal data to other third countries or has it processed by sub-processors in other third countries, Microsoft states that it additionally bases such transfers on appropriate safeguards, in particular standard contractual clauses within the meaning of Art. 46 GDPR.

The processing is carried out, insofar as it is necessary for the implementation of pre-contractual measures or a contract with you, on the basis of Art. 6 Para. 1 lit. b GDPR. Where the processing is carried out to safeguard our legitimate interests, it is carried out on the basis of Art. 6 Para. 1 lit. f GDPR. Our legitimate interests lie in efficient communication, the secure organisation of our business processes, structured collaboration, the documentation of business transactions, the processing of enquiries and supporting our employees in the handling of business tasks. Where we are legally obliged to retain certain communications, documents or business records, the processing is carried out on the basis of Art. 6 Para. 1 lit. c GDPR. Where special categories of personal data are processed in individual cases, this is done only where there is a legal basis under Art. 9 GDPR.

Microsoft processes personal data as a processor within the meaning of Art. 4 No. 8 GDPR, insofar as this processing is carried out on our behalf for the provision and operation of Microsoft 365, including Outlook and Microsoft 365 Copilot. We have concluded a data processing agreement with Microsoft within the meaning of Art. 28 Para. 3 GDPR. In this agreement, Microsoft undertakes in particular to process personal data only in accordance with our instructions and for the provision of the agreed services, to implement appropriate technical and organisational protective measures, and to use sub-processors only in accordance with the contractual provisions. Further information on data processing by Microsoft can be found at https://www.microsoft.com/en-us/privacy/privacystatement . Further information on the Microsoft Products and Services Data Protection Addendum can be found at https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA

Data protection for job applications and in the application process

The Controller processes applicants’ personal data for the purpose of managing the application process.

Processing is carried out in particular for the following purposes:

Receipt, review and assessment of your application
Communication with you (e.g. scheduling appointments, follow-up questions, sending/receiving documents)
Conducting interviews and making selection decisions
Preparing an employment relationship (initiation of a contract)
Where applicable: asserting/defending legal claims (e.g. documentation obligations, in particular in connection with the German General Equal Treatment Act (AGG))
Optional: inclusion in an applicant pool for future vacancies (only if you give us your consent)

Categories of personal data:

Depending on the type and scope of your application, we process in particular the following data:

Master data: surname, first name, where applicable form of address
Contact data: address, email address, telephone number
Application data: cover letter, CV, references, qualification certificates, references (if provided by you), salary expectations, earliest possible start date, preferred area/working hours
Communication data: content of messages/phone calls/emails, interview notes, appointment arrangements

Important note:

Please only provide us with data that are necessary for the application process. If you voluntarily provide information relating to special categories of personal data (Art. 9 GDPR; e.g. health data, religious affiliation), we will process such data only insofar as this is permitted and necessary in the individual case or you have expressly consented.

Legal bases for processing:

Depending on the circumstances, processing is carried out on the following legal bases:

§ 26 Para. 1 BDSG (data processing for purposes of the employment relationship, in particular for deciding on the establishment of an employment relationship) in conjunction with Art. 6 Para. 1 lit. b GDPR (pre-contractual measures)
Art. 6 Para. 1 lit. c GDPR, insofar as we are subject to legal obligations (e.g. documentation obligations)
Art. 6 Para. 1 lit. f GDPR (legitimate interests) (in particular: efficient conduct of the application process, internal organisation/communication, IT security, as well as asserting/defending legal claims (in particular in the context of the AGG))
Art. 6 Para. 1 lit. a GDPR (consent) (e.g. for extended retention (applicant pool) or for processing special information where required)
Where special categories of personal data are concerned: Art. 9 Para. 2 GDPR (in particular lit. b and/or lit. a) in conjunction with § 26 Para. 3 BDSG, where applicable

Recipients / categories of recipients:

Within our company, only those persons have access to your data who require them for the decision-making and implementation of the application process (e.g. HR managers, management, the responsible department).

External recipients may include:

IT/system service providers, hosting and communication service providers (e.g. email), insofar as we use them as processors pursuant to Art. 28 GDPR
Legal advisers, courts, authorities or other bodies, insofar as this is necessary for the assertion/defence of legal claims or where a legal obligation exists

Transfers to third countries:

We generally process your application data within the European Union / the European Economic Area. Where, in individual cases, service providers in third countries are used, this is done only in compliance with the requirements of Art. 44 et seq. GDPR (e.g. EU standard contractual clauses, adequacy decision).

Retention period / deletion:

We store your personal data only for as long as this is necessary for the purposes stated above.

If your application is successful, relevant application documents will be transferred to the personnel file and stored in accordance with statutory retention periods.

Longer retention (e.g. applicant pool) will take place only with your consent; in that case until withdrawal or until expiry of the agreed period (maximum one year).

If the Controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted six months after notification of the rejection decision, unless other legitimate interests of the Controller prevent deletion. Such other legitimate interests in this sense include, for example, an obligation to provide evidence in proceedings under the German General Equal Treatment Act (AGG).

Security of personal data

Our company shall take numerous technical and organizational measures in order to protect your personal data against accidental or illegal destruction, alteration, loss, unlawful disclosure or unauthorized access.

Nevertheless, for instance internet-based data transfer can principally bear gaps in the security, and therefore absolute protection cannot be guaranteed. For this reason, any data subject is free to communicate personal data to us in an alternative way, for instance by telephone.

Website Encryption

This site TLS-encryption for security reasons and to protect the transmission of confidential content, such as the requests you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http: //" to "https: //" and by the lock symbol in the browser line.

If encryption is activated, the data that you transmit to us cannot be read by third parties.

Collection of general data and information

Our website collects a number of general data and information each time the website is accessed by data subject or an automated system. This general data and information is stored in the log files of the server. Following data can be collected:

browser types and versions used
operating system used by the accessing computer
website from which an accessing system gets to our website (so called referrers)
sub-websites, which are accessed via an accessing system on our website
date and time of access to our website
web protocol address (IP address)
Internet service provider of the accessing system
other similar data and information, which is used to protect our information technology systems against possible attacks

When using this general data and information, our company does not draw any conclusions about the data subject. In fact, this information is needed in order:

to deliver the contents of our website correctly
to optimize the content of our website as well as possibly the advertising for it
to ensure long-term functionality of our information technology systems and of the technology on our website
to provide law enforcement authorities with necessary information related to criminal prosecution in case of a cyberattack

This collected data and information is therefore evaluated by our company on the one hand statistically, and on the other hand to increase data protection and data security in our company, and last but not least to ensure the best possible level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by the data subject.

This data is not amalgamated with other data sources.

This data is recorded on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - the server log files must be recorded for this.

Request by E-Mail or Phone

If you contact us by e-mail or phone, your request, including all personal data resulting from it (name, request), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 Para. 1 lit. b GDPR, if your request is related to the fulfilment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried.

The data you send to us via contact requests will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - especially legal storage periods - remain unaffected.

Data transmission via web form

Data subject has an option to register on the website of the controller stating his or her personal data. During the registration process the respective entry windows indicate, which personal data are transmitted to the controller. The personal data entries made by the data subject are exclusively intended for internal use of the controller, this data is collected and stored for the purposes of own use.

The controller can transmit the data to one or to several processor(s), which also makes only internal use of the personal data and acts under the responsibility of the controller.

By registration on the website of the controller the following data is also stored: data subject’s IP address, which the internet service provider has assigned, the date and the exact time at the moment of the registration. These data are stored against the background of being the only way to prevent misuse of our services. If necessary, these data can enable clearing up offences or copyright infringements committed. Insofar it is necessary to store this data as to protect the controller. In general, these data are not transmitted to a third party, unless there is a legal obligation to a transmission, or the data transmission serves legal pursuit of rights or criminal prosecution.

When the data subject registers himself or herself on the website and voluntarily supplies personal data, it enables the controller to offer to him or her content and services, which can by the very nature of the issues only be offered to registered users.

Sending newsletters via CleverReach

If you wish to subscribe to the newsletter offered on our website, we require your email address as well as information allowing us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. No further data will be collected, or only on a voluntary basis. This data is used exclusively for sending the requested information and is not passed on to third parties.

The processing of the data entered into the newsletter subscription form takes place on the basis of your consent pursuant to Art. 6 Para. 1 lit. a GDPR and, where applicable, § 25 Para. 1 TDDDG. You may withdraw your consent to the storage of the data, the email address and its use for sending the newsletter at any time, for example via the ‘unsubscribe’ link in the newsletter. The lawfulness of the data processing operations already carried out remains unaffected by the withdrawal.

This website uses the services of CleverReach for sending newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany (hereinafter referred to as 'CleverReach'). The data you provide for the purpose of subscribing to the newsletter will be stored on CleverReach’s servers in Germany or Ireland and will be deleted both from our servers and from CleverReach’s servers once you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected.

With the help of CleverReach, we can analyse our newsletter campaigns. When you open an email sent with CleverReach, a file contained in the email (known as a web-beacon) connects to CleverReach’s servers. This makes it possible to determine whether a newsletter message has been opened and which links may have been clicked. Technical information is also recorded (e.g. time of retrieval, IP address, browser type and operating system). This information is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients. Further information on the analysis of CleverReach newsletters can be found at: https://www.cleverreach.com/de/functions/reporting-tracking/

If you do not want any analysis by CleverReach, you must unsubscribe from the newsletter. We provide an appropriate link in each newsletter message for this purpose.

We have concluded a Data Processing Agreement within the meaning of Art. 28 Para. 3 GDPR with CleverReach. In this agreement, we oblige CleverReach to protect our customers' data and not to disclose it to third parties.

Further details can be found in CleverReach’s Privacy Policy at: https://www.cleverreach.com/en-de/privacy-policy/

Links to other websites

Our websites contain links to other websites (so called external links).

Our company is as a supplier responsible for the contents of our own as required by the European and national legislation in force. Our own contents are to be distinguished from links to contents provided by other suppliers. We have no influence over whether or not operators of other websites comply with the European and national data protection regulations in force. Please learn more about the data protection statements on the websites of the respective suppliers.

Cookies

We use cookies in order to further improve our internet presentation for you, make it more user-friendly and to tailor it as well as possible to meet your needs. Cookies are small text data files, which a webserver sends to your internet browser when you visit a website. The cookies are stored locally on your terminal (personal computer, notebook, tablet, smartphone etc.).

Numerous websites and servers use cookies. Many cookies contain so called cookie ID, which is a unique identifier of the cookie. Cookie ID consists of a string of characters through which websites and servers can trace back the actual web browser, on which the cookie is stored. This allows the visited web pages and servers to distinguish the individual browser of the data subject from other web browsers that contain other cookies. A specific web browser can be recognized and identified by the unique cookie ID. The purpose of this information is to automatically recognize you and to facilitate your navigation, when you visit the website again with the same device.

You can also consent or reject cookies - also for web tracking - via the settings of your web browser. You can configure your web browser so that it blocks cookies generally, or you will be warned in advance when a new cookie is about to be stored. In this case, however, the functionality of the website may be impaired (for example when placing orders). Your browser also offers a function to delete cookies (for instance by choosing “Clear browsing data”. This is possible in all common web browsers. Further information can be found in the user manual or in the settings of your browser.

First-party cookies: First-party cookies are permanent cookies that are stored on the computer and only lose their validity when the expiry date assigned to them has expired. The word "party" refers to the domain from which the cookie originated. In contrast to third-party cookies, first-party cookies usually come from the website operator itself. They are therefore not accessible to browsers across domains. For example, website A assigns a cookie A, which is not recognized by website B, but can only be recognized by website A. This means that data cannot be passed on to third parties.

Third-party cookies: With a third-party cookie, the cookie is set and recorded by a third party. These cookies are mostly used by advertisers who use their cookies on other websites to collect information about website visitors using the cookies. These are data records that are stored in the user's web browser when he visits a page with the advertisement. If he visits a page with advertising from the same provider again, he will be recognized.

Other distinguishing characteristics:

Transient cookies: Transient cookies are automatically deleted when you close the browser. These include session cookies in particular. These store a so-called session ID, with which various requests from your browser can be assigned to the joint session. This allows your computer to be recognised when you return to our website. The session cookies are deleted when you log out or close the browser.

Persistent cookies: Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete the cookies at any time in the security settings of your browser.

Borlabs Cookie

We use 'Borlabs Cookie' on our website. The provider is Borlabs GmbH, Hamburger Str. 11, 22083 Hamburg, Germany (hereinafter referred to as 'Borlabs').

Borlabs Cookie is a consent management technology which enables us to obtain, manage and document consent for the use of cookies and comparable technologies. When you access our website, a technically necessary cookie named 'borlabs-cookie' may be stored in your browser. This cookie stores, in particular, the consent you have given, rejected services, individual cookie settings, a randomly generated identifier, the cookie duration and further technical information for managing your consent decision.

The processing serves to store your consent decisions, display the consent banner correctly, recognise your selection during later visits to the website, document consent given and withdrawn, and control the use of services requiring consent on our website in accordance with your selection. According to Borlabs, the visitor data stored in Borlabs Cookie are not transmitted to Borlabs but are stored on our server.

The processing of consent data is carried out for the fulfilment of our legal obligation to obtain and be able to demonstrate consent for the use of certain cookies and comparable technologies, on the basis of Art. 6 Para. 1 lit. c GDPR. The storage and access of the technically necessary Borlabs cookie are carried out on the basis of Section 25 Para. 2 No. 2 TDDDG, as the cookie is necessary to store the consent decision you have made and to provide the website in accordance with your selection.

The data stored in Borlabs Cookie are stored until you change your consent decision, delete the cookie in your browser or the purpose for the storage no longer applies. Statutory retention and documentation obligations remain unaffected.

Further information on the information stored by Borlabs Cookie can be found at https://borlabs.io/kb/what-information-does-borlabs-cookie-store/ . Further information on data protection at Borlabs can be found at https://borlabs.io/privacy/

Google Tag Manager

We use 'Google Tag Manager' on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as 'Google').

Google Tag Manager is a tag management system which enables us to centrally integrate and manage services, scripts, analytics, marketing and other website functions. Google Tag Manager is used in particular to control and trigger so-called tags. The services integrated via Google Tag Manager may themselves process personal data, set cookies or use comparable technologies. Which data are processed in this context depends on the respective integrated services and their configuration. We provide separate information on these services in this Privacy Policy.

When Google Tag Manager is used, technical data may be processed, including in particular the IP address, date and time of access, browser and device information, referrer URL, page accessed and further technical information that may be required for the provision and execution of the tag management system. According to Google, Google may process this information in connection with its services.

Personal data may also be stored and processed in the USA, a third country for which there is no adequacy decision by the European Commission. However, Google bases the transfer of data to the USA on the EU-U.S. Data Privacy Framework of the European Commission. Where Google transfers personal data to further third countries or has them processed there, Google states that it additionally bases such transfers on appropriate safeguards, in particular standard contractual clauses within the meaning of Art. 46 GDPR.

The use of Google Tag Manager is generally based on our legitimate interest pursuant to Art. 6 Para. 1 lit. f GDPR in being able to manage services, scripts and website functions technically efficiently, securely and centrally. Where services requiring consent are loaded or controlled via Google Tag Manager, or where information is stored on or accessed from the end device when Google Tag Manager is used, the use is carried out only on the basis of your consent pursuant to Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TDDDG. Consent is voluntary and can be withdrawn at any time with effect for the future.

The technical data processed in connection with the use of Google Tag Manager are stored for as long as this is necessary for the provision, control and technical management of the integrated services. Further retention periods may arise from the respective services integrated via Google Tag Manager, about which we provide separate information in this Privacy Policy.

Further information on data processing by Google can be found at https://policies.google.com/privacy?hl=en

Google Analytics 4

If you have given your consent, this website uses Google Analytics 4, a web analytics service provided by Google LLC. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Nature and purpose of the processing

Google Analytics 4 uses cookies that enable an analysis of your use of our websites. The information collected by means of the cookies about your use of this website is generally transferred to a Google server in the USA and stored there.

We use the User ID function. User ID allows us to assign a unique, persistent ID to one or more sessions (and the activities within those sessions) and to analyse user behaviour across devices.

Google Analytics 4 has IP anonymisation enabled by default. Due to IP anonymisation, your IP address will be shortened by Google within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. According to Google, the IP address transferred by your browser as part of Google Analytics will not be merged with other Google data.

During your website visit, your user behaviour is recorded in the form of "events". Events can be:

Page views
First visit to the website
Start of session
Web pages visited
Your "click path", interaction with the website
Scrolls (whenever a user scrolls to the bottom of the page (90%))
Clicks on external links
Internal search queries
Interaction with videos
File downloads
Seen Ads / clicked Ads

Also recorded:

Your approximate location (region)
Date and time of your visit
Your IP address (in shortened form)
Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
your internet service provider
the referrer URL (via which website/advertising medium you came to this website)

Purposes of the data processing

On behalf of the operator Google will use this information to evaluate your use of the website and to compile reports on website activity. The reports provided by Google Analytics 4 serve to analyse the performance of our website.

Recipients

Recipients of the data are/may be:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor under Art. 28 GDPR).
Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
Alphabet Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Third country transfer

For the USA, the European Commission adopted a news adequacy decision on 10 July 2023. Google LLC is certified under the EU-US Privacy Framework. Since Google servers are distributed worldwide and a transfer to third countries (for example to Singapore) cannot be completely ruled out, we have also concluded the EU standard contractual clauses with the provider to establish an appropriate level of data protection in those countries.

Retention period

The data sent by us and linked to cookies are automatically deleted after 2 months. The maximum lifespan of Google Analytics cookies is 2 years. The deletion of data whose retention period has been reached occurs automatically once a month.

Legal basis

The legal basis for this data processing is your consent pursuant to Art.6 Para.1 lit.a GDPR and § 25 Para. 1 TDDDG.

Withdrawal

You can withdraw your consent at any time with effect for the future by accessing the cookie settings and changing your selection there. The lawfulness of the processing carried out on the basis of the consent until revocation remains unaffected.

You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser to reject all cookies, this may result in a restriction of functionalities on this and other websites. You can also prevent the collection of data generated by the cookie and relating to your use of the website (including your IP address) by Google, and the processing of this data by Google, by:

not giving your consent to the setting of the cookie or
downloading and installing the browser add-on to deactivate Google Analytics here: https://tools.google.com/dlpage/gaoptout?hl=en

For more information on Google Analytics' terms of use and Google's privacy policy, please visit https://marketingplatform.google.com/about/analytics/terms/us/ and at https://policies.google.com/?hl=en

Google Fonts

We use 'Google Fonts' on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as 'Google').

Google Fonts is a service for the uniform display of fonts. When you access our website, your browser loads the required fonts from Google servers, in particular via the domains fonts.googleapis.com and fonts.gstatic.com. This establishes a connection to Google servers. In this context, your IP address, date and time of access, the website accessed, browser and device information, operating system and further technical access data may be processed in particular. According to Google, the Google Fonts Web API does not set or log cookies. According to Google, requests to the Google Fonts Web API are made via resource-specific domains and are separate from login credentials for other Google services.

Google Fonts serves the uniform, technically stable and visually appealing display of fonts on our website. If your browser does not support Google Fonts or prevents the connection to Google servers, a standard font from your system may be used.

Personal data may also be stored and processed in the USA, a third country for which there is no adequacy decision by the European Commission.

However, Google bases the transfer of data to the USA on the EU-U.S. Data Privacy Framework of the European Commission. Where Google transfers personal data to further third countries or has them processed there, Google states that it additionally bases such transfers on appropriate safeguards, in particular standard contractual clauses within the meaning of Art. 46 GDPR.

Where the fonts are loaded from Google servers and information is thereby transferred to Google or information is accessed from the end device, Google Fonts is used exclusively on the basis of your consent pursuant to Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TDDDG. Consent is voluntary and can be withdrawn at any time with effect for the future, for example via the settings in the consent banner.

Further information on Google Fonts can be found at https://developers.google.com/fonts/faq/privacy?hl=en . Further information on data processing by Google can be found at https://policies.google.com/privacy?hl=en

Google Maps

We use 'Google Maps' on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as 'Google').

Google Maps is a map service which enables us to display interactive maps, location information, directions and geographical content on our website. When you access a page on which Google Maps is embedded, a connection to Google servers is established. In this context, your IP address, date and time of access, the page accessed, location data insofar as you allow these or they are technically processed, browser and device information, operating system, referrer URL, usage and interaction data in connection with the embedded map as well as further technical access data may be processed in particular.

Google Maps serves the user-friendly display of our locations, the easier discoverability of the places specified by us and the provision of directions and orientation information. The content embedded via Google Maps is provided by Google. We do not have full influence over Google’s data processing in connection with the use of Google Maps.

Personal data may also be stored and processed in the USA, a third country for which there is no adequacy decision by the European Commission.

Where Google Maps is loaded only after your consent, or where cookies are set, information is stored on or accessed from the end device or comparable technologies are used in this context, Google Maps is used exclusively on the basis of your consent pursuant to Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TDDDG. Consent is voluntary and can be withdrawn at any time with effect for the future, for example via the settings in the consent banner.

Where Google Maps is embedded without prior consent and no cookies or comparable technologies requiring consent are used, the processing is carried out on the basis of our legitimate interest pursuant to Art. 6 Para. 1 lit. f GDPR in displaying our locations in a user-friendly manner, making it easier to find the places specified by us and providing a convenient directions and orientation function.

The data processed in connection with Google Maps are processed and stored by Google in accordance with Google’s own data protection provisions. Further information on data processing by Google can be found at https://policies.google.com/privacy?hl=en . Further information on the Google Controller-Controller Data Protection Terms can be found at https://business.safety.google/controllerterms/ . Further information on the Standard Contractual Clauses for Google Maps Platform can be found at https://mapsplatform.google.com/resources/trust-center/eu-standard-contractual-clauses/

Google reCAPTCHA

We use 'Google reCAPTCHA' (hereinafter referred to as 'reCAPTCHA') on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as 'Google').

reCAPTCHA is used to check whether data entered on our website (e.g. in a contact form) is made by a human or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of website visitors based on various characteristics in order to perform a risk analysis to prevent spam, misuse and fraud attempts. In particular, information such as IP address, referrer URL, interaction and movement data (e.g. mouse movements and keyboard inputs), dwell time as well as device and browser settings are processed.

The data collected may also be stored and processed in the USA, i.e. a third country for which no adequacy decision of the European Commission exists.

However, Google relies on the European Commission’s EU-U.S. Data Privacy Framework for the transfer of data to the USA.

The processing is carried out on the basis of our legitimate interests pursuant to Art. 6 Para. 1 lit. f GDPR in protecting our website from abusive automated spying and spam. Where cookies are set or information is accessed on your end device when using reCAPTCHA, this is carried out on the basis of § 25 Para. 2 No. 2 TDDDG.

Starting on 2 April 2026, Google will process the data collected via reCAPTCHA on customer websites as a data processor and no longer as an independent data controller.

We have concluded a Data Processing Agreement with Google in accordance with Art. 28 Para. 3 GDPR. In this agreement, we oblige Google to protect our customers' data and not to pass it on to third parties.

Further information about reCAPTCHA can be found at https://docs.cloud.google.com/recaptcha/docs/faq

Our Social Media Profiles

Data processing by social networks
We operate publicly accessible profiles on social networks. The social networks we use in detail are listed below.
Social networks such as Facebook, X etc. can usually analyse your user behaviour extensively when you visit their website or a website with integrated social media content (e.g. Like buttons or advertising banners). Visiting our social media profiles triggers numerous data protection‑relevant processing operations. In detail:
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. Your personal data may also be collected if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection may take place, for example, via cookies stored on your device or by recording your IP address.
With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest‑based advertising can be displayed to you inside and outside the respective social media presence. If you have an account with the respective social network, this interest‑based advertising may be displayed on all devices on which you are or have been logged in.
Please also note that we cannot track all processing operations on the social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and privacy policies of the respective social media portals.

Legal basis
Our social media profiles aim to ensure the broadest possible presence on the internet. This constitutes a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. The analysis processes initiated by the social networks may be based on different legal bases, which must be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 Para. 1 lit. a GDPR).

Controller and exercising your rights
When you visit one of our social media profiles (e.g. Facebook), we and the operator of the social media platform are jointly responsible for the data processing operations triggered during this visit. You can exercise your rights (access, rectification, erasure, restriction of processing, data portability and complaint) in principle both against us and against the operator of the respective social media portal (e.g. against Facebook).
Please note that despite the joint controllership with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are largely determined by the corporate policy of the respective provider.

Storage period
The data collected directly by us via the social media presence will be deleted from our systems as soon as the purpose for its storage no longer applies, you request us to delete it, you withdraw your consent to storage or the purpose for data storage no longer applies. Cookies stored on your device remain there until you delete them. Mandatory statutory provisions – in particular retention periods – remain unaffected.
We have no influence on the storage period of your data stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their privacy policy, see below).

Facebook
We have a profile on Facebook. The provider is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (hereinafter referred to as ‘Facebook’). According to Facebook, the data collected is also transferred to the USA and other third countries.
We have concluded a joint controllership agreement (Controller Addendum) with Facebook.
This agreement specifies the data processing operations for which we or Facebook are responsible when you visit our Facebook page. You can view this agreement here:
https://www.facebook.com/legal/terms/page_controller_addendum
You can adjust your advertising settings in your user account:
https://www.facebook.com/adpreferences
Details can be found in the Facebook Privacy Centre:
https://www.facebook.com/privacy/center/

Instagram
We have a profile on Instagram. The provider is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
For details on their handling of your personal data, please refer to the Instagram Privacy Centre:
https://privacycenter.instagram.com/policy/

LinkedIn
We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.
If you wish to deactivate LinkedIn advertising cookies, please use the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Name and address of the controller:

The controller within the meaning of the EU General Data Protection Regulation (GDPR), other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

Hoflieferanten Berlin

AXICA Kongress- und Tagungszentrum Pariser Platz 3 GmbH

Pariser Platz 3

10117 Berlin

T +49 30 200086 711

M info@hoflieferanten.berlin

Managing Directors:

Nathalie Dahmann-Harbecke

Marc-Alexander Mundstock

Name and address of the data protection officer:

SHIELD GmbH

Martin Vogel, Martin Dalecki

Ohlrattweg 5

25497 Prisdorf

Phone: +49 4101 80 50 600

Email: info@shield-datenschutz.de

Berlin, July 2026

Amendments in Data Protection Statement

We reserve the right to amend our data protection practices and this data protection statement in order to adjust the aforesaid to reflect possible changes in relevant laws or regulations, or to meet your needs better. Possible amendments in our data protection practices will correspondingly be published here. Please inform yourself about the current date of our data protection policy.